After Apple, its Samsung’s turn to enter the online education market


Just as we shared our thoughts less than a week back about the change iTunes U (See our earlier post – iTunesU and iAuthor may impact mLearning – sooner than you think) might be bringing to the world of mLearning (as we know it), we hear of other players jumping in the bandwagon. Samsung announces its plans to launch the Learning Hub in direct competition with Apple’s iTunesU.

The Learning Hub would be an educational app for Samsung’s Galaxy Tab 8.9 and 10.1 that would provide both free and paid educational content. Samsung is has created 6,000 units of content in collaboration with 30 different educational providers and is on the lookout for more. In the long term, they plan to extend it on the smart phones as well and open the service up to small training companies and private operators enabling them to create training content themselves.

So while in our previous post, we merely predicted the impact iTunes U would have on online training industry, here is Samsung clearly stating its future plans of roping in the training companies for content, in their press release.(Pardon the poor Korean to English translation by Google, but the message is pretty clear).

As of now, Samsung has not shared much and will unveil it in the Mobile World Congress 2012, which is due shortly. It is difficult to say if Samsung was at it for a while or decided to follow suit after Apple’s announcement about iTunesU, iBooks and iAuthor, last month. If they have 6,000 units of content, it appears to be something that has been in the works for a while. But this announcement is definitely an indicator that the big boys of the tech world are not just sitting up and taking notice of mLearning but also plan to alter it’s ecosystem. It just seems clear that the new Tablet device (as Apple defined with the introduction of the iPad), may revolutionize education in a bigger way than the Personal Computer or Laptops did so far. So what will be the face of mLearning in the years to come? Just hang on with us, we will track the journey for you.

3 thoughts on “After Apple, its Samsung’s turn to enter the online education market

    • Pretty interesting stuff, dsewrats.The use of mobile phones in the classroom is a highly debated topic right now in the U.S. Personally, I think that the unfortunate fact of the matter is that until teachers can *control* what their students do with those mobile phones in the classroom, then they simply won’t become mainstream tools for classroom use. *Should* they become mainstream tools? Yes, IMHO. Nevertheless, too many teachers simply don’t want to allow their students that kind of freedom for fear of their students not behaving responsibly enough.

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